Monday Morning Mobile – Did You Catch That?:
Imagine releasing millions of butterflies into the sky and using your iPhone to catch them. Sounds a bit farfetched right? Well that’s exactly what Mobile Art Lab did when they released their iPhone application, iButterfly, in Japan. This app uses augmented reality to... Read Full Story

Monday Morning Mobile – Special Delivery:
People are so entrenched in the information they can gather from their mobile devices these days that they expect to be able to get what they are looking for on a mobile device. This is the case even though most real estate websites are not formatted for use on the mobile device. Read Full Story

Monday Morning Mobile – Mobile Opening Day:
April 1st was the 3rd anniversary of the Mobile Real Estate ID suite of products. Approximately 75% of the products that make up our solution today are no older than 18 months. This is new technology that is evolving very quickly – like players in the minor leagues and throughout spring training. Read Full Story

New Marketing Coordinator Joins Mobile Real Estate ID: Mobile Real Estate is proud to announce the addition of Christie Perkins as the firm’s new marketing coordinator. Christie’s efforts will be focused on streamlining the company’s marketing of their robust mobile solution, educating the industry on the benefits of the solution as well as providing a fresh voice within the social media outlets that the company leverages. Read Full Story

Monday Morning Mobile: All or Nothing: I think the same holds true for the technology tools we employ in our marketing these days. It’s no longer good enough to implement a standalone initiative. Read Full Story

Mobile Real Estate ID, one of the industry’s leading mobile solution providers has signed on as the Mobile Technology Sponsor of the 2011 Leading Real Estate Companies of the World Conference which will take place at the Cosmopolitan of Las Vegas. As part of their agreement, Mobile Real Estate ID will power a number of mobile technology initiatives, including the conference’s mobile website, gateway app as well as text messaging and QR codes on-site. To download the mobile app, visit http://leadingre.mccid.com from your mobile phone. Read Full Story

Monday Morning Mobile: The Mobile Foundation: Now that you’ve cracked the QR code and know that in order to have a successful QR code marketing strategy you need to have a mobile website strategy in place, what is it you should be looking for? Read Full Story

Monday Morning Mobile: Cracking the QR Code: With the national release of OneCode™ last week, I had more conversations than ever before about QR codes and their functionality. We have discussed QR codes here on Monday mornings in the... Read Full Story

Monday Morning Mobile: Coordination and Integration: This week, we launched the second version of the Mobile Real Estate ID platform and I have never been more proud of my team and our product offering. It is truly the most robust mobile marketing solution that has ever been offered to the real estate industry.Read Full Story

Monday Morning Mobile: End to Exclusivity: Last Monday, my team and I decided to switch the e-mail servers for our company and mobilerealestateid.com. The new server, IMAP, would allow for e-mail syncing across multiple devices; read an e-mail on the phone... Read Full Story

Monday Morning Mobile: 5 Good Reasons to Use QR Codes: QR Codes are on the move! The buzz about these mythical images has grown to the point that they are on everyone's mind; especially as this year's marketing plans begin to go into action... Read Full Story

Monday Morning Mobile: The Next 3-5 Minutes: Last week I attended a phenomenal real estate conference during which the following question was posed to the mobile panelists: "What do you see happening over the next three years in mobile?"... Read Full Story

Monday Morning Mobile: Mobile Market Your Way: There are a lot of great mobile products available on the market today especially within real estate. They range from text message lead generation to downloadable applications with mobile websites, QR codes, and mobile tours in between. Read Full Story

Monday Morning Mobile: Making Mobile Easy with New Website: Rejuvenating your website is a perfect time to take on the task of going mobile and it’s not nearly as daunting as you think. The reason is that on mobile, content is not king—you don’t need nearly as much of it. On mobile, experience is king. People want less information, but they want it quicker and more efficiently. Read Full Story

Monday Morning Mobile: The Three Coolest Things of 2010: 2010 was a very exciting year for the mobile industry as a whole. The competition generated by the release of the Android operating system and a slew of devices released across multiple carriers was a game changer in terms of mobile web adoption. Read Full Story

Monday Morning Mobile: Merry Mobile - Happy Facebook!: This year, approximately 20% of your Web traffic came from mobile devices and that will only increase next year. If your website/Internet marketing efforts are not mobile enabled, you will lose out on your chance to capture that business. Read Full Story

Monday Morning Mobile: Adding Value: Well it’s no secret that in today’s real estate market, in order to remain competitive, technology plays a big role. Consumers are armed with more information than ever before via the Internet and have and want access to that information increasingly so from their mobile devices. Read Full Story

Monday Morning Mobile: New Website Makes Mobile Easy: Creating your mobile site is like writing the cliff notes to a book. You want to give them so your audience will understand the underlying premise of the story and refer them back to the book for more in depth understanding. Read Full Story

Tech must-haves for the new year: Mobile Card Cast and other companies of its ilk can also help agents set up a text-message marketing platform, another technological must-have for agents in the coming year.Read Full Story

Monday Morning Mobile: Text in the City: While text message marketing might be an option for every home for sale in NYC, I think that it has found its place for real estate professionals who market buildings-Read Full Story

Monday Morning Mobile: QR’diGras – How to Use QR Codes: If I had to rank the questions we got at our booth and from our clients who we saw at the NAR Expo, “What’s your opinion on QR codes?” would certainly be in the top three.- Read Full Story

Monday Morning Mobile: As attendees of the 12th Annual Exit International Convention and Gala poured into Marsalis Hall at the Hyatt Regency in Dallas recently for the cocktail party and exhibitor launch, it was clear...- Read Full Story

Monday Morning Mobile: From Concept to Practice. While we spend a lot of time on Monday mornings talking about technology and how it can be used to benefit real estate agents and agencies, rarely have we looked at how to take the concept and turn....- Read Full Story

Monday Morning Mobile: Mobile Ads Benefit Buyers and Sellers. Earlier this year a lot of attention was drawn to the world of mobile technology and mobile advertising in particular, when both Google and Apple decided to ramp up their mobile advertising businesses. - Read Full Story

Monday Morning Mobile: Text in the City. While text message lead generation services have spread across real estate firms nationwide, it always seemed that the use of these services were few and far between when you walked around New York City. Why? - Read Full Story

Monday Morning Mobile: Mobile Real Estate ID, HSA Home Warranty team up to provide cutting-edge technology to agents and consumers. - Read Full Story

Monday Morning Mobile: HSA Goes Mobile. By recognizing the needs of both real estate agents and consumers, HSA was able to quickly adjust to the changing landscape and create a new way to add value to the real estate professionals... - Read Full Story

Monday Morning Mobile: Tradeshow Season. September is upon us, and here at Mobile Real Estate ID, that means tradeshow season. Now through the end of the year is when a number of state associations, franchises and the National Association of Realtors host their annual conventions and expos. - Read Full Story

Monday Morning Mobile: From Concept to Practice. The most common and affordable mobile marketing solution available are the text messaging lead generation services. All of the premier providers of this technology within the real estate industry allow you to send a demo listing to your phone so you can see what your potential home buyers will see. - Read Full Story

Monday Morning Mobile: Mobile Ads Benefit Buyers and Sellers. Earlier this year a lot of attention was drawn to the world of mobile technology and mobile advertising in particular, when both Google and Apple decided to ramp up their mobile advertising businesses.... - Read Full Story

Want to Learn More about Mobile Technology? Mobile Expert John Lim to Discuss New Ways Mobile Can Help Realtors at C.A.R. Realtor Expo. With more cell phones than desktop computers and more text messages being sent than phone calls being made, it is no surprise that mobile technology is hot topic in many industries; real estate in particular.- Read Full Story

Real Estate Sees Life in Mobile - Mobile Real Estate Sets the Bar for Mobile Web. Today, MRE specializes in delivering a full suite of mobile solutions exclusively for the real estate industry, while its sister company, Mobile Card Cast (MCC), focuses on the delivery of similar services to consumer product giants, traditional and interactive agencies, and even religious organizations.- Read Full Story

Monday Morning Mobile: GPS. Today more than ever, acronyms like GPS and LBS (location-based search/service) really stand big business. Juniper research estimates that location-based local search and information services will be used by nearly 1.5 billion mobile users by 2014 with revenues reaching $12.7 billion.- Read Full Story

These days, the importance of mobile can be clearly illustrated by attending any industry conference.- Read Full Story

Last week in our conversation with John Packes, director of product development for Mobile Card Cast, New York (www.MobileCardCast.com) we looked at the differences between developing for the traditional Web and Mobile Web. What we uncovered is that from a conceptual and information architecture standpoint, the two development processes are fundamentally different.- Read Full Story

As the President of Mobile Real Estate ID, a Mobile marketing and technology company serving the real estate industry, one of the questions I have been asked most frequently over the past couple months is, “Why should we work with you instead of our website provider?”- Read Full Story

Back on March 1, 2010, we covered FCC Chairman Julius Genachowski’s plan for the United States to become the world leader in wireless Broadband. That plan has now been set in motion by the signing of this Presidential Memorandum, which directs that executive departments, agencies and offices take a number of different steps.- Read Full Story

So while Apple and Google grab all the headlines with their iPhone and Android devices, Blackberry remains a staple in the Mobile World—in particular when it comes to business-oriented professionals.- Read Full Story

Monday Morning Mobile: What Do Father's Day and Mobile Have in Common? Information can be delivered to a consumer’s Mobile Device in such plethora of different ways because of the advanced capabilities that today’s devices offers.- Read Full Story

Monday Morning Mobile: Mobile Integrity from the conference: Have You Seen Your Site on a Mobile Device. Being that it was “The Real Estate Social Media Summit,” much of the focus was on just that, however, throughout the conference, industry experts and icons such as john Featherston, president, publisher and CEO of RISMedia and Allan Dalton, president of The Top 5 in Real Estate Network® and chief marketing officer for RISMedia, also greatly emphasized the importance of Mobile Technology.- Read Full Story

Monday Morning Mobile: The Gateway App. A Gateway App is the premier definition of branding. It allows all consumers who access your website from their computer or Mobile Device to download your branded icon directly to the home screen of their device.- Read Full Story

Good Customer Service from Mobile Real Estate ID, Photo and Text Retrieval on Listings. Real Cheryl Ritchie's full article about how successful Mobile Real Estate ID works for her.- Read Full Story

Monday Morning Mobile: Putting GPS Search to Work for Your Property Listings. However, as great as GPS and LBS can be, it is important to think of the practical uses, especially within the world of real estate searches, before basing your entire mobile solution around the concept.- Read Full Story

Monday Morning Mobile: What NOT to DO. There are a lot of companies and individuals utilizing today’s mobile technology to engage consumers, capture information and drive business. However, there are also quite a few who have tried and failed, badly.- Read Full Story

Monday Morning Mobile: Meet QR Codes. Social QR Codes are two dimensional bar codes which were invented in 1994 by the Japanese firm Denso-Wave. The “QR” stands for quick response, which is what happens when you use your phone to scan one; you instantly get the information embedded in the code such as a link to a website, contact information, or information about an event just to name a few.- Read Full Story

Monday Morning Mobile: Social Media vs. Social Networking. Social Media, unlike social networking, is a way for real estate agents to attack viral issues and disseminate content on those issues to the communities in which they work and live.- Read Full Story

RIS Media: The Real Advantage - Creating a Mobile Culture from the Top Down. As the latest company to join forces with Mobile Real Estate ID, the platform was recently rolled out to the entire company as part of its new “The Real Advantage” marketing campaign.- Read Full Story

Monday Morning Mobile: Prepare Your Brand to Be Found. In a year (2009) when all other forms of media consumption as well as media spending decreased, it came as no surprise to me that mobile was the only channel of media which increased dramatically.- Read Full Story

Monday Morning Mobile: Mobile & Luxury. Today, as the growth of mobile web usage continues to explode, companies are taking the necessary steps to ensure that if a consumer finds them from their mobile device, that consumer can get exactly what they want in a quick and efficient manner.- Read Full Story

Monday Morning Mobile: They Text...What Next? With over 277 million mobile users, the majority of whom carry their device with them nearly 24 hours a day, reaching someone on their cell phone, in real time, can have true impact on their actions if done properly.- Read Full Story

Mobile Marketer: Great Guinness Pint Contest Generates Over 8,500 Entries via Text Message in 3 HOURS! The program asked consumers at participating businesses to rate their pint of Guinness via the mobile phone. Each time consumers rated their pint they were entered into a sweepstakes in which the winner gets a home pub.- Read Full Story

Monday Morning Mobile: What NOT to DO. There are a lot of companies and individuals utilizing today’s mobile technology to engage consumers, capture information and drive business. However, there are also quite a few who have tried and failed, badly.- Read Full Story

Monday Morning Mobile: Next Gen Mobile - Full Multimedia Listing Presentations on Your Mobile Phone? Just two weeks after Mobile took center stage at the LeadingRE Annual conference, Mobile returned to Las Vegas last week to make its biggest encore performance on U.S. soil this year at the International CTIA Wireless show.- Read Full Story

Monday Morning Mobile: Top 5 in Mobile Web. While most of us have been texting for years, all things mobile changed when Apple released the iPhone almost three years ago. Since then the competition to be best-in-breed...- Read Full Story

Monday Morning Mobile: Mobile Takes Center Stage In Las Vegas. As we jumped right into the thick of things with sessions like “Ask the Experts” (on social media – Facebook in particular) and Multichannel Marketing, mobile made its presence felt.- Read Full Story

Monday Morning Mobile: We the People. Over the past six weeks, we have looked at an array of topics regarding mobile phones, a lot of which have dealt with the transition...- Read Full Story

Mobile Card Cast has become the fastest approved partner for Leading RE (Leading Real Estate Professionals of the World). Mobile Card Cast CEO John Lim will be speaking at the International Leading RE Conference in Las Vegas on March 10th, 2010, at the FutureTense: Mobile Innovations: Strategies & Tactics session. For more information - Click Here

Monday Morning Mobile: The Mobile Frontier. Can America lead the “Mobile Frontier?” If mobile truly is the answer to everything as Google CEO Dr. Eric Schmidt stated a few weeks ago than we can be sure of three things..." - Read Full Story

Monday Morning Mobile: The Meetings Of The Moment. "Mobile web adoption is proceeding eight times faster than the equivalent point 10 years ago for the desktop." - Read Full Story

Monday Morning Mobile: The Medium Of The Moment-Part ll. Read the continuation of last weeks article.- Read Full Story

Monday Morning Mobile: The Medium Of The Moment. Read Seth's recent article about how mobile has changed the way we communicate with one another.- Read Full Story